In the social excellence model of the mission, there is a belief that the livelihood of many households, as well as many products and services, can be carried out in the form of small and home businesses. Therefore, if livelihood improvement is to be achieved, platforms must be provided for the prosperity and development of small and home businesses. On the other hand, if migration is to be reduced and even reverse migration is to take place, villages and small towns must be productive and be able to have a say in the face of large cities. By developing these businesses, especially in villages and small towns, and consuming their products in large cities, we can have more hope for the prosperity and well-being of these regions. On the other hand, the condition for the sustainability of small and home businesses is their competitiveness in the market. Therefore, if businesses that end in a specific product (e.g. clothing) are guided and improved, they can lead to the introduction of a competitive product in the market. In the social excellence model of the mission, all these concerns have been answered in a component called "social entrepreneurship". To this end, small and household businesses based on livelihoods (with priority in villages and small towns) are stabilized or formed in the form of "social entrepreneurship cores" and the necessary platforms are provided for the improvement and management of the value chain of these cores.

In the social excellence model of the mission, there is a belief that groups of people who have common concerns and issues can come together under a single identity (such as family, tribe, locality, city, mosque, colleague, etc.) and organize their affairs by cooperating and relying on their own capacities and without relying on others (especially the government). These social institutions in the social excellence model of the mission are known as "social cooperation centers" and "social entrepreneurship cores." In the meantime, social leaders play a key role in strengthening these popular groups and their fielding. The attempt is to provide more opportunities for these popular organizations, especially social leaders, in the mechanisms of the model to find themselves more and better advance their collective actions.